ORIGINS
At Genesis Pictures, we believe in the power of compelling narratives, brought to life through a blend of passion, precision, and a touch of daring. We're a Mumbai-based film production house run by Jesal and Vijay.
The Captain & The Visionary: Jesal Shah

Jesal Shah is a writer and director who masterfully crafts compelling narratives, with a journey that spans from shaping advertising campaigns for major brands to producing the acclaimed feature film Hope Aur Hum. Her directorial debut, the psychological thriller Baby Crasto, marks her exciting entry into feature filmmaking, while her critically acclaimed short film BALA highlights her knack for impactful storytelling.
The Seasoned Skipper: Director Vijay Veermal

Vijay is a seasoned and result driven advertising director with over 10 years of experience in developing and executing ad films for various national and international brands.
He is an International award-winning director based out of Mumbai and has directed more than 150 commercials. Vijay brings in a fresh and an innovative perspective to every project, elevating the story-telling process through artful direction and captivating visual. He has directed commercials for brands like parle G , Hyundai , Housing.com, Nexus Malls, Axis Bank, Disney, Ghadi, Fortune, Cadbury, Rasna, Goodknight, Surf, Flipkart Billion, Mankind, Zee, Google, Ponds, Mobistar, Reliance, etc. He has received several awards for his Rasna, Holi and Prega News commercial.
Vijay is known to create a collaborative and an inclusive work environment, encouraging team members to contribute their ideas and perspectives to create emotionally powerful campaigns.
Vijay is a seasoned and result driven advertising director with over 10 years of experience in developing and executing ad films for various national and international brands.
He is an International award-winning director based out of Mumbai and has directed more than 150 commercials. Vijay brings in a fresh and an innovative perspective to every project, elevating the story-telling process through artful direction and captivating visual. He has directed commercials for brands like parle G , Hyundai , Housing.com, Nexus Malls, Axis Bank, Disney, Ghadi, Fortune, Cadbury, Rasna, Goodknight, Surf, Flipkart Billion, Mankind, Zee, Google, Ponds, Mobistar, Reliance, etc. He has received several awards for his Rasna, Holi and Prega News commercial.
Vijay is known to create a collaborative and an inclusive work environment, encouraging team members to contribute their ideas and perspectives to create emotionally powerful campaigns.
At Genesis Pictures, we're not just making films; we're crafting experiences. We're a team that believes in the magic of collaboration and the power of a good story.
ready to sail with us?
